Grandmillenial Style or “Granny Chic”

House Beautiful has dubbed the term “grandmillenial” style or “Granny Chic” to describe an ‘emerging’ décor style among the millennial generation. I am personally a huge fan of merging the old with the new…old typically meaning hand-me-downs from Grandma, Great Grandma, or another family member, vintage items, treasures from any number of antique stores, etc.

I once had a roommate guffaw and look at me like I had three heads when I asked her where she stored her cloth napkins. Mind you, this was in my early twenties…which was about 15 years ago, before cloth napkins made a “comeback”.

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{Color by K: Tabletop Brands for the Grandmillenial}

I’ve never really been able to identify with one particular “style”… which usually puts me in the eclectic category, but I can also describe myself as a smidge of French country, a splash of chinoiserie, a dash of boho, a sprinkle of vintage, a dollop of mid-mod… you get the idea. My ‘preppy eclectic’ décor post from several years ago has always been a popular one, and I love a good ol’ home tour…two favorites are Taylor’s and Morgan’s house.

Disclaimer: I turn 40 in December (yes, this one…a mere 5ish months away), which numerically puts me on the VERRRRRRRRRYYY early end – as in the older side – of the millennial generation. I actually had a rotary phone in my room as my first phone, and I remember life before the internet. I’ve never really fit into specific check boxes, in terms of generationally, socially, stylistically – which is liberating and isolating at the same time. However, I am a big fan of many, many, many things, and this latest discovery, now identifiable with a new vocabulary word is delicious. So, enjoy this little introduction, and I hope you fall as far down the rabbit hole as I did drinking in the #decorinspo to follow.

SO…what is ‘grandmillenial’ style?

Well, I’ll directly quote from the original article by House Beautiful writer and self-identified grandmillenial, Emma Bazilian, who said it pretty darn well: Ranging in age from mid-20s to late-30s, grandmillennials have an affinity for design trends considered by mainstream culture to be “stuffy” or “outdated”—Laura Ashley prints, ruffles, embroidered linens. Unlike that of the late-aughts hipster, their taste for the antiquated isn’t ironic; it’s less twee than timeless. And although there’s a good bit of shared DNA with prep culture, the two terms aren’t entirely interchangeable; the grandmillennial is less Lilly Pulitzer, more faded D. Porthault.

“I think a ‘grandmillennial’ is really a ‘New Traditionalist’—someone who has an appreciation for the past,” explains Manhattan-based interior designer Ariel Okin, 28. “It’s someone who references the work of legendary designers like Billy Baldwin and Nancy Lancaster and Albert Hadley, who realizes the staying power of good, well-edited design while putting their own fresh spin on it to make it feel updated and unique.”

{ Click here to read the original House Beautiful article }

Grandmillenial style features:

A Mixture of Prints, Patterns and Happy Colors

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{Blue Laquer Butler’s Pantry from House Beautiful}

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{Dining Room from Hadley Court}

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{Bedroom by Amanda Louise Interiors}

Block Print Linens and Decorated Tablescapes

According to an article published by popular decor eCommerce retailer of furniture, fine art, vintage finds and more, One King’s Lane, “It’s classically informed,” agrees designer Lilse McKenna. “The look is so vastly different from the social media accounts of most millennials that are clearly just so trend-based.”

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{Palms and Pagoda block printed linens, P.S. available at The Olive Shoe}

Yet social media has played a large part in the birth and popularity of grandmillennial style, thanks to shared images of beautiful dinner parties and enviable tablescapes.

“Entertaining, in fact, is a major aspect of grandmillennial life.” – Becky Boyle, Interior Designer

“I think there is now this new wave of saying, ‘Get me off my phone. Get me off work. I just want to sit with my friends and host and enjoy life,’” says Becky.

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{Tablescape from The Glam Pad}

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{Bordallo Pinheiro Lettuce Plates}

Chinoiserie and Collections

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{Living room from The Glam Pad}

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{Ariel Okin Park Avenue Duplex}

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{How to hang a plate wall by Driven By Decor}

Fresh Florals and Frills

Never describe the grandmillenial as stuffy. Yes, there is a nod to the Laura Ashley patterns of the 80s and 90s, but with a fresh revival. You will find tassels, ruffles, monograms, and embroidery among their style, used to surround their home life with sentiment and love.

“Grandmillennials strive toward effortless formality.” – Design publicist and grandmillennial, Austin Mill

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{8 Essentials of Grandmillenial Decor}

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{Chintz is back}

Cane, Bamboo and Wicker, Oh My!

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{One Kings Lane: Grandmillenial Style}

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{Renovated NYC Apartment}

Antiques, Granny style with a twist

“I love for things to feel layered and collected with a story behind each little element,” says Liz Eicholz, owner of Weezie Towels in Savannah, Georgia. She also notes that grandmillennials want items in their homes that tell a story or show their personality.

Yes, and yes.

Fundamental to grandmillenial style is the mix of old and new, color and pattern, always with a sense of calm and peace.

{Grandmillenial style brings peace to the home}

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{Designer adds ‘happy’ into home decor}

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{Dining Room by Amanda Louise Interiors}

Perhaps the best thing about grandmillennial style is that it’s approachable. It’s rooted in the warmth you felt in your grandmother’s home. It’s extra ruffles because the grandmillennials lived through the age of #YOLO and took it to heart.

So what is grand-millenial style? “It’s exactly as the word says: grand-millennial. Think of the out-dated, possibly frumpy pieces of the past, but for the younger, millennial set. When combined, the look is a blend of traditional elements with a modern twist.” – Hadley Court

If you like what you’ve seen so far, you may also want to check these out:

Dorothy Draper, “Decorating since 1925” @dorothydraperco

Clary Bosbyshell Welsh, Interior Designer @clarybosbyshell

Austin Mill, Design Publicist @austinmill

Amanda Louise Interiors, Greenville, SC @amandalouiseinteriors

Riley Sheehy, Illustrator, Falls Church, VA @cestriley

Amal Kapen, Designer @amalkapeninteriors

The Greenbrier @the_greenbrier A national historic landmark that has has welcomed guests (including 27 of the 45 presidents), celebrities, and royalty since 1778.

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Lauren {LAC} James is the owner + artist behind The Olive Shoe. She is a stationery designer, artist and boss babe with a passion for creativity, connecting people to one another and creating a better community. Follow her adventures and all things The Olive Shoe Paperie & Goods on FacebookTwitterPinterest or Instagram! Please subscribe to receive emails, and of course, come back and visit again soon!

Please visit the online shop or pop by the brick and mortar location in the heart of downtown Anderson. The main entrance is on the patio with the red umbrellas between Wren park and Groucho’s Deli.

125 E. Whitner Street, Anderson, SC 29624

The Olive Shoe | Paperie & Goods is designed and run by Lauren {LAC} James © 2013-2020 LAC.James All Rights Reserved. 

“Celebration is my ministry. Paper is my method.” – LAC.JAMES

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